On Tuesday, the Myrtle Beach business leaders found out how well their marketing efforts turned out from last year. The Myrtle Beach Chamber of Commerce hired the Equation Research to present the results of the 2010 Conversion/Economic Impact Study. According to the Chamber officials in February, they told the Myrtle Beach City Council that the marketing efforts worded and according to Equation Research, “a third of visitors and advertising influenced their decision to come to Myrtle Beach.” With that said the marketing to bring in tourist made $307 for every dollar spent on marketing based for those who asked about the beach and eventually came to the area. In 2010, there were about 66 percent of website visitors who came to the beach and resulted in more than 1 million travel parties last year.
Also, according to the research presented, “each visiting party spent, on average, the most on accommodations, $604; followed by $513 on restaurants/groceries, and $444 on shopping, as well as more on golf, entertainment, transportation and miscellaneous items. The spending is based on a survey of 2,270 people who requested information and came here last year.” Phil Vassar, the chairmen of the chamber’s marketing council stated that “ considering all the statistics, the sales tax has boosted business at the beach, luring folks to stay in hotels, eat out and play the golf courses…we take it all in and evaluate it all together…the marketing brought an increased number of people in here.” The Myrtle Beach officials say that the momentum of last year should continue into this summer and with new attractions such as the SkyWheel and WonderWorks, there is sure to be even better results!